Coca Cola is a PLC operated company. The Coca-Cola Company is virtually global its products being recognized and consumed worldwide. The company looks to meet the particular needs of regional markets.
The success of The Coca-Cola Company revolves around five main factors:
• A unique and recognized brand - Coca-Cola is among the most recognized trade marks around the globe
• Quality - consistently offering consumers products of the highest quality
• Marketing - delivering creative and innovative marketing programs worldwide
• Global availability - Coca-Cola products are bottled and distributed worldwide
• Ongoing innovation - continually providing consumers with new product offerings e.g. Diet Coke (1982), Coca-Cola Vanilla (2002).
The Economy:
The economy is the production and consumption of goods and services of a country as a whole.
The economic environment is made up of millions of decision makers. For a business these are the most important:
• Consumer- if they are afraid to spend their money they cut back on spending on objects which are not necessities.
• Suppliers if they are struggling, they cannot supply the goods to the business and so the consumers are affected.
• Banks and other lenders- the banks are nervous about lending out bank loans/mortgages/credit cards due to their concern of not being repaid. This affects the consumer spending which affect the businesses since income decreases.
• Government- they are the ones managing the economy in the specified country. They do so by setting government spending and taxation. They set the budget for spending, so if i.e. they would cut back on funding for schools employees will be let off and so on. In addition they set the taxes for the region.
• Monetary Policy Committee- they vote each month to determine the interest rates of the Bank of England. They lowered the rate now during the recession since they want to accommodate businesses which are struggling and want to take out loans. The current interest