WebtrendS for ShArePoInt IntrAnetS

Unlocking insights and measuring success across the social enterprise

SOLUTION BRIEF
Webtrends Analytics for SharePoint Intranets

Eighty percent of Fortune 500 companies rely on SharePoint for internal collaboration. But what started as a way to manage content and communication across organizations has evolved with the emergence of the social enterprise. Yesterday’s intranet has transformed into a more dynamic, user-friendly environment for interacting with information and people. Today, SharePoint is a powerful platform for enterprise collaboration and business productivity. Yet it can also be difficult to manage and measure. And without measurement, it is impossible to drive adoption and gauge success.
“Sharing information is critical to getting work done, especially in a global environment. From the very beginning, SharePoint has been about sharing. As the ways customers share information has evolved, so has the product.”
— Jared Spataro, Senior director of SharePoint Product Management for Microsoft

Insights that power business decisions
The right measurement strategy can unlock valuable insights across the organization and within departments to help drive business decisions. Important to a measurement strategy, however, is understanding what defines success and what key stakeholders need to make business decisions. Due to the scope of some SharePoint implementations, companies need enterprise-analytics that are not only robust, but also designed for increasing its capabilities. With Webtrends, you can easily provide stakeholders with high-level usage reports or granular analytics by user and content: C-Level: Does the intranet add business value? What is the business value? C-level executives want the story, not the details. For example, they want to know how increased productivity impacts revenue, innovation and brand health. Project Manager: Engagement analytics helps stakeholders responsible for the success of the intranet drive greater adoption by understanding how content drives usage. business owners: Business owners need data about who is using the intranet and how usage ties back to performance. For instance, is the product marketing team updating content and sharing it? Is the sales team downloading new tools?

“We introduced a contest on one of our online forums that not only increased visitors to the site, but also pushed visitors to our employee intranet site by connecting them as part of a scavenger hunt. Unique visitors went up 162%.” –Irene LeCourt, Manager Internal online Communications, Siemens

SOLUTION BRIEF / Webtrends Analytics for SharePoint Intranets

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Manage governance and control infrastructure sprawl
With Webtrends for SharePoint, you can easily manage governance and oversight of company performance at all levels. Webtrends helps you gain valuable insight into how employees and departments use corporate training materials, download (or don’t) corporate policies, and access compliance programs, helping determine whether compliance is understood and if it is being met. Through measurement, administrators can uncover site usage patterns that help control infrastructure sprawl, such as identifying lesser-used sites that can be eliminated, popular access points and how different geographic territories within organizations use SharePoint.

Unlock the intelligence within SharePoint with Webtrends
Webtrends for SharePoint is the leading business analytics solution for SharePoint. As a Microsoft Gold Certified Partner, we understand the nuances of the solution and apply insights gleaned from years of hands-on experience. We help customers transform their intranets into solutions that drive actual business value.

Key benefits include: easy to implement: The integrated Site Collection Feature allows you to seamlessly track SharePoint pages, apply Webtrends data collection tags, and even incorporate user-level information through an