Cirque’s competitive advantage is its culture that supports and energizes its innovation goals. Cirque strengthens its distinctive competency of creativity and achieves business objectives by creating an environment of trust and dedicating resources to encourage employees to hone their craft and try ideas.
Analysis and Recommendation
In order to attract more talent and increase its employees’ satisfaction along with its commercial success, Cirque will need to change how it manages its culture, talent and growth. It must create and communicate a vision and mission that establishes a shared sense of purpose. And, it must manage its culture through systems that alter and reinforce how employees should think, behave and feel about team * A brand that represents desirable and deliverable points of difference from competitors within the live entertainment business. * The passion and accomplishments of Cirque’s communities of practice make Cirque a magnet for talented people. * Employees have a psychological and emotional stake in Cirque since they are supported to hone their craft (expert coaching provided). * Through la boule, Cirque ensures that everyone has the freedom to communicate and provide feedback; it has separated its decision-making hierarchy from its communication structure which supports everyone to express their ideas and contribute to problem solving.
WEAKNESSES * Not making use of customer research to assess brand promise and develop value proposition. * Touring schedule has fatigued workforce and has led to turnover and repetitive stress injuries. * Lacking a sense of purpose to drive the collective whole—some work units work in silos. * Montreal office seen “distant” and cannot not deal with all of the diverse HR issues on tours. * No expectations of role behaviors that employees must demonstrate to drive the strategy and help to further develop core competencies of Cirque such as creativity. * Is the company set up for success (a succession plan and clear vision) if Guy left?
OF BUSINESS AT DARTMOUTH Cirque du Soleil Beyond Blue Oceans: Scaling Cirque du Soleil and the Evolution of the Business Morimura, Weiss, Guillen, Marinho, Nakayama, Rodrigues Nov. 2011 Entrepreneurship and Innovation Strategy EIS – Cirque du Soleil Nahomi Morimura, Fabio Weiss Chaves, Rodrigo Guillen, Tulio Marinho, Heitor Nakayama, Alexandre Rodrigues Beyond Blue Oceans: Scaling Cirque du Soleil and the Evolution of the Business 1 Introduction Cirque du Soleil, or Circus of the Sun in English…
on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to…
stake in about 250 artists' music, including albums, tours, and merchandise. Cirque's success has spawned imitators, many of them from the troupe's own ranks. Former Cirque executive Normand Latourelle is touring the U.S. with an equestrian-themed show called Cavalia. Longtime Cirque director Franco Dragone will open a Cirque-like water show in April at the new Wynn resort down the strip. Even so, "they're very clever business people," says Paul Binder, founder of the nonprofit Big Apple Circus…
School Blue Ocean Strategy Case Study Course: MRKT4001, Period 3,Tues/Thurs Jiawei Lai April, 29,2014 Cirque du Soleil did not make money by competing the confines of the industry or stealing customers from other rivals, they create uncontested market space that makes the competition irrelevant. It attracted a whole group of new customers. By using the blue ocean strategy, Cirque has increased its demands and it…
reinforcement"—only varying degrees of punishment and deprivation. To force them to perform these meaningless and physically uncomfortable tricks, trainers use whips, tight collars, muzzles, electric prods, bullhooks, and other painful tools of the trade”. Many cases against the Ringling Brothers circus claim that since 1992 at least 26 elephants have died in Ringling’s care, among them four calves. One calf being euthanized at 8 months old after falling from a pedestal and fracturing both back legs. Ringling’s…
0017-8012 STRATEG by W. Chan Kim and Renee Mauborgne 76 A stilt walker, and fire-eater, Guy Laliberte is now CEO of one of Canada's largest cultural exports, Cirque du Solei\. FOW1ded in 1984 by a group of street perfonners, Cirque has staged dozens of productions seen by some 40 million people in 90 cities around the world. In 20 years, Cirque has achieved revenues that Ringling Bros. and Barnum & Bailey-the world's leading circus-took more than a century to attain. Cirque's rapid growth occurred…
with a possible solution towards the central problem. First of all, we decided to take a look at the central core problem that LVCVA has been experiencing and make a few assumptions as far as some things that has been left unmentioned in the case. The central problem that has been presented to us elaborates on how LVCVA is going to continue making inroads into the Canadian business market. For example, we plan to present possibilities for LVCVA towards increasing their marketing strategies…
Table of Contents P&G selling format 3 Company and industry analysis 4 External environment 4 Internal environment 5 Corporate objectives 5 Marketing strategy 6 Targeting, segmenting and positioning the product. 6 4P’s 7 Product 7 Price 8 Distribution (Place) 9 Promotion 9 Budget 11 P&G selling format - Situation Microsoft is a leader in the software and hardware development industry. We will focus on the entertainment division of their operations, as it is a growing segment…
Physical theatre Physical theatre is a genre of theatrical performance that pursues storytelling through primarily physical means. Several performance traditions all describe themselves as "physical theatre", but the unifying aspect is a reliance on physical motion of the performers rather than or combined with text to convey the story. In basic sense, you talk through hand gestures, body language, thought track and many more physical features. Dympha Callery suggests that all physic…