Robbins Chapter ONE What is Organizational Behavior? Organizational Behavior • Organizational behavior (often abbreviated OB) is a field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization’s effectiveness. That’s a mouthful, so let’s break it down. • To sum up our definition, OB is the study of what people do in an organization and how their behavior affects…
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