Video Case: As Seen On TV
Summary of the video case: This video case talks about “As Seen on TV”, one of the most popular infomercials in the US that focuses on advertising and selling all kinds of products on TV such as kitchen utensils, cleaning and beauty products to attract more potential customers. The key factors to make this infomercial become a successful and famous show on the television include: a) This infomercial has its unique logo “As Seen on TV” to help those companies extensively advertise and market its various direct selling products on the television by showing customers the most desirable and popular products in the market to attract their attention. b) The companies use the “As Seen on TV” infomercials as an effective sales tool by having the pitchmen introduce and advertise different products on TV such as exercise equipment, clothing, and cleaning products to leave customers with good impression on seeing those products in order to motivate their buying desire to purchase those products right away and make them willing to spend more money on buying those infomercial products. c) The companies use “As Seen on TV” infomercials to offer customers with unlimited number of products and convenient customer service by dialing the toll free direct selling number to easily order their infomercial products right away. This helps those companies attract a lot of potential customers and generate a huge amount of profits in every year.
There are four typical infomercial products that can help better explain the reason why the “As Seen on TV” can become the most popular and successful infomercial on TV among the public. First, the Snuggie Company who uses “As Seen on TV” infomercial to advertise a new creative product called “Snuggie”, which is a sleeved blanket that people can wear like they wearing winter clothes to make them stay warmer. This new designed blanket has become a new fashionable product among people because its unique design and multi-function that best meet customers’ needs. In order to attract more potential customers and make higher profits, the company focuses on using the “As Seen on TV” to start extensively advertise the products by offering customers with 2 snuggies and 2 book lights for $19.95 to motivate customers to be willing to purchase more snuggies. By offering customers with good price and additional benefits for purchasing snuggies, this company has generate a huge amount of revenue due to the increased number of customer orders through the “As Seen on TV” infomercial. In other words, “As Seen on TV” serves as a very effective sales tool that facilitates the selling process and helps the company easily market and sell its products to attract more potential customers that best meet their needs. In addition, the “As Seen on TV” infomercial can help this snuggie company convince more customers to purchase its sleeved blanket products and make them remember the “snuggie” brand and become more interested in the new offered products in the future. This is one of the reason why there are more and more companies start to focus on advertising and selling its products or services through “As Seen on TV” infomercial, which not only can help those companies more quickly sell its products in the extensive market by motivating customers’ impulse buy desire to purchase those direct selling products on the infomercials, but also helps the companies make a lot of profits in the future.
Second, the Ginsu Company uses “As Seen on TV” infomercial to advertise its new product “Ginsu” knife, which can be used as a razor sharp knife that can cut anything even the solid stuffs like wood and garden hose. This Ginsu Company focuses on using “As Seen on TV” to advertise and market its sharp knife by spend 600 hours to create an attractive infomercial to introduce the background and unique functions of its Ginsu knife by showing customers that this Ginsu knife has 6 functions, which can help you easily cut