distinction from normal products. The study also trieed to dvelop consumer profile who purchase and consume. 848 consumers were targeted in 7 different suoermarkets. Data was processed with the help of SPSS. Descriptive analysis, crosstables and chi-sqaure tests were doene. The findings said that, there is a lack of information flow between the producers and consumers. Consumers are confused If the products are really healthy. price is still a major…
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