CHAPTER ONE The Overspent American Upscaling, Downshifting, and the New Consumer By JULIET B. SCHOR Basic Books In 1996 a best-selling book entitled The Millionaire Next Door caused a minor sensation. In contrast to the popular perception of millionaire lifestyles, this book reveals that most millionaires live frugal lives--buying used cars, purchasing their suits at JC Penney, and shopping for bargains. These very wealthy people feel no need to let the world know they can afford to live much…
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