over-head, and low margins, the company found the black in 1985 when it established four reoccurring strategies: Benefiting from Strategic Mutual Partnerships As circumstance would have it, the first strategic alliance Green Mountain formed was with a charity, a theme that is littered throughout the company’s history. Green Mountain developed a relationship with the Kiwanis Club, and began sending out free samples through this channel. The exposure created by this alliance resulted in 1985’s break through…
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