profits Decline- decrease the cost, expend the market. To give up a product maybe innovation Sales, 2 cost 3 profit 4 marketing objective 5 marketing strategy If the question ask you about marketing strategy. Mention the lifecycle Pricing Chapter9 Price floor= no profits below the level (total cost) Price ceiling= the highest price the customer could accept(value in customer’s mind) Pricing strategies Customer-value base Cost base (breakeven-in the printed note) Competition base (see…
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