INTB 311 Diversity & Intercultural Communication Chapter 1: Culture B AC K S TAG E , O N S TAG E , C U LT U R E S H O C K , R E V E R S E C U LT U R E S H O C K , G E N E RA L I Z AT I O N S , S T E R E O T Y P E S , BIAS, PREJUDICE, ETHNOCENTRISM, ASSUMPTION OF SUPERIORITY, ASSUMPTION OF UNIVERSALITY, SELFR E F E R E N C E C R I T E R I A , C U LT U RA L I N T E L L I G E N C E . INTB 311 Diversity & Intercultural Communication Culture & Communication Why is understanding culture important…
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