Strategic Management Journal, Vol. 15, 167-178(1994) I THEORY, CHAOSTHEORY AND STRATEGY: APPLICATION. AND MANAGERIAL IMPLICATIONS DAVIDLEVY Department of Management, lJniversity of Massachusetfs- Boston Boston, Massachusetts, U.S.A. This paper argues that chaos theory provides a useful theorectical framework for understanding the dynamic evolution of industries and the complex interactions among industry actors. It is argued that industries can be conceptualized and modeled…
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