Change Your Business By Changing Your Words By John Gerstner Complex, verbose, self-obsessed, jargon-rich language is an insidious pandemic in the world of corporate communications. But should we accept it as a given, or wage a silent war? Cisco Systems chose the latter, and shared their battles and victories in the Communitelligence webinar, Change Your Business By Changing Your Words by Mark Buchanan, program lead for brand language at Cisco. In this Q & A, Mark talks about the why and how of…
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