INTRODUCTION

British Airways is one of the fastest growing airlines in the world. It has grown by its own leadership qualities and unique culture. Bob Ayling, Chief Executive implemented changes in the organization without getting support from its employees. He thought a change is necessary, even when BA was making record profit, because in the long run some decision has to be made. On one side he tried to raise staff morale by reinventing training programmes and by building a hotel at Heathrow just for staff members and on the other side he outsourced departments like maintenance, engineering and information technology to developing countries. This paper reviews leadership issues with reference to motivation and culture. This paper
He describes the first of these negative influences as the weakening of the world economy. Looking towards the east, Eddington is concerned about the fragility of the Asian Pacific economies, including Japan, Taiwan and Singapore. Second negative force is the consequence of security concerns on the willingness to travel. His third ‘worrying' issue, and clearly the most important, is costs. Various extra charges have risen directly as consequence of US attacks-security, fuel costs and insurance.(Guardian,2001)
How does leadership affect motivation?
A Psychologist, Abraham Maslow determined that when one level of persons need is satisfied then the next level has the greatest influence on the person's behaviour. His theory helped many business owners and managers gain a better understanding of employees' workplace behaviour. Maslow also defined self-actualization as the process of discovering what you were made to do and making a commitment to do it with excellence (Maslow 1954; cited by David). It has long been believed that employee satisfaction increases employee performance and productivity and satisfaction and performance are correlated (Lucas, 1999), Jamal (1984).It is suggested that as job stress increases, the level of performance decreases and later research found that job stress was significantly correlated with job satisfaction (Jamal, 2000),
Frederick Hertzberg suggested that satisfaction on job comes from 2 different set of factors. One set is referred