customer value and make it a better brand experience 3 Basic Decision Levels for Products (see each decision explained in depth below) 1) Product Decisions – quality, features, style, and design a. BMWs are high quality cars with featured interior design 2) Product line decisions – closely related group of products (product line length, line filing and stretching) a. BMW has three series, six series, etc. 3) Product mix decisions – all the lines that a seller offers (length and depth) a.…
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