KnifeLight
Investors Presentation

Mai Le

500437737

Hariss Sunhail

050500040

Yang Xu

500217215

The Pitch
• Using a knife in the dark can be dangerous
• Yet, for most outdoors enthusiasts, it is unavoidable. Problem
• There are knives of many sorts and types
• Purposes are different depending on the activities
• Knives in the market have an entire toolbox attached
• Swiss knife.

• The problem is that in all these offering from our competitors
• No real solution for using the knives in the darkness of the night in any normal or unforeseen circumstances that may arise
• Knife should be something that is best when it is kept simple and affordable with the addition of aid in darkness

• The cost of knives is very high  details in design that compromise the strength of the actual blade and handle
• Aim was to keep it very simple yet elegant
• Adding on a tool helping in times of need or casual use

• Keep costs as low as possible to make it easily affordable

Customer Needs
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Useful in outdoor activities
Multiple usages
Comfortable use
Easy to retract and extend
Quality product
Blade is protected for safety use
Fits in users pocket

The KnifeLight
• Offer will give a competitive and innovate edge
• Brings something different to the consumer with added features and priced competitive • Designed completely with the consumer in mind
• Prioritized customer needs
• Making a high quality yet low cost and affordable
• Allow availability to all outdoor users

• Blade is foldable in the handle with a foldable torch light at both ends • Beneficial for functionality at night as well as replaceable for the batteries Drawings
Product and Component Parts

Final Drafts

CAD Model

Exploded View
Component Parts

CAD Simulation Model

Competitor Products

Market Opportunity
• Industry size  small in Canada due to the size of the population in comparison to the U.S.
• Industry is