code of conduct. Unlike an individual or specialist ‘black box’, the construction of the code of conduct requires the involvement of a group of people. This method of knowledge creation follows Nonaka’s SECI framework where it is a spiralling process of interaction between tacit and explicit knowledge (Nonaka,1994; Nonaka & Toyama, 2003). The SECI framework consists of four knowledge conversion processes; Socialization, Externalization, Combination and Internalization; which can be seen in…
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