Case: _Centra Software
Name(s):Alyssa

Altman & Ashley Hayes

Section: ______

Be sure to hand in the complete template, including grading sheets. Fiel d Sa

les

2. Les ser ’s S trateg y

1. Ree d ’s Strat egy 5 & 6. Alternatives and analysis (typically 3-5 alternatives)

3. E limi nate

1.
Strengths
-Leon Navickas who is the founder of Centra had worked as general manager of
Advanced Research and Development on the Lotus Notes groupware, which shows he has knowledge of the industry. (pg 4)
-Revenues have increased from $8.6 million in 1999 to $23 million in 2000.
-The three different products that are offered appeal to many if not all of the needs of the stated target market.
-Able to reduce the installation process from 5 days to 2
SWOT analysis (12 points total as follows)
- Strengths

3

- Weaknesses

3

- Opportunities

3

- Threats

3

2. Problem recognition

2

3. Problem statement

2

4. Evaluative criteria

2

5. & 6. Alternatives and analysis

3

- Qualitative

4

- Quantitative

4

7. Recommendation

6

2

Element

Grading Key

1. SWOT analysis
- Strengths: 0, Mentioned no relevant strengths; 1, Mentioned a relevant strength (but missed a key strength); 2, Captured some relevant strengths; 3, Captured most relevant strengths
- Weaknesses: 0, Mentioned no relevant weaknesses; 1, Mentioned a relevant weakness(missed a key weakness); 2, Captured some relevant weaknesses; 3, Captured most relevant weaknesses
- Opportunities: 0, Mentioned no relevant opportunities (listed only