information to their audiences — just the facts, and nothing else. Others are intended to be persuasive: their object is to convince decision-makers, for example, to adopt a course of action or to buy a new piece of equipment. Figure 5.1 shows how different document types can be placed on a continuum, according to the information/persuasion mix. Does this mean that some documents are purely persuasive, while others are exclusively informative? Not necessarily. A persuasive document needs to contain…
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