website. If a sample was enjoyed, the tester could review the editorial about that product and purchase it (free of shipping cost) in a full-size version, on Birchbox’s website as well. February 2014 Birchbox. Photo Credit: Leapfrogs and Lipgloss blog Jumping ahead to 2014, the principle and concepts are still the same, but with additional product lines and marketing strategies that evolved the business. In 2012, Birchbox added subscriptions for men ($20/month) that include grooming products,…
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