Together, these results suggest that $9-endings may be more effective when customers have limited information, which may in turn help to explain why retailers do not use $9 price endings on every item. Key words. price ending, odd-pricing, pricing, catalogs JEL Classification: C81, C93, D12, D8, L11, L15, M3 1. Introduction Published studies report that 30% to 65% of all prices end in the digit 9 (Stiving and Winer, 1997; Schindler and Kirby, 1997; Daily Mail, 2000). Despite interest from economists…
Words 6949 - Pages 28