Business Plan - Part #3
Marketing Plan
Team Name ______________________________
Team Members:
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___________________________, A. Marketing Plan
Describe the target market:
Gender ______________________________________________________________,
Family Life Cycle _______________________________________________________,
Age ___________________________________________________________________,
Class ___________________________________________________________________,
Ethnicity ________________________________________________________________,
Size of the Market ________________________________________________________
Growth rate of Market _____________________________________________________
Spending power of Market __________________________________________________
Psychographics ___________________________________________________________
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What technology is most important to your firm: _________________________________
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Identify 4 variables to use on the perceptual map:
What is promotion? Communication by marketers that inform, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response What is the main function of a promotional strategy? A plan for the optimal use of the elements of promotion: advertising, public relations, person selling, sales promotion, and social media Convince target customers that the goods and services offered provide a competitive advantage over the competition What is advertising…
Introduction In celebration of ElleG’s previous successes in the personal electronics market, we have made the decision to hurdle into the market of small appliances. As champions in our current niche, we have been afforded the opportunity to create new concepts with the most innovative technology at our disposal. Coupling our innovations with cutting edge ideas, we have developed a new product to our distinguished line of personal appliances and would like to introduce the new ElleG “ABrew”.…
while maintaining our Paris office and our web center. There are currently three partners; Minh Ngo, Mary Beth McEwen, and Ashley Sicilia. Minh Ngo is Company President, Mary Beth McEwen is VP of Accounting and Finance, and Ashley Sicilia is VP of Marketing. Minh Ngo began his career with ICN, building mainframe computers for ten years. He left to complete his PhD, and began to research the market for microcomputers. He has been researching and developing microcomputers for five years. Mary Beth McEwen…
analyzed some of the examples and topics that shows concepts or theories I have learned in class. For one the frequent marketing program was displayed. Which is rewarding the purchasers with cash or incentives like rebates and premiums for purchasing. It says that one PC manufacturer tried to offer distributors money in hope that it would trickle down to resellers in the form of marketing incentives. This did not end up working because the at the end of the day the incentive was not big enough. This shows…
Mazda Motor Corporation, Japan, was founded on January 30, 1920. For the past 90 years, they have been designing and building great cars for car lovers all over the world. Mazda Motor Singapore Pte Ltd is the authorized distributor of Mazda vehicles, parts and accessories. The company provides warranty maintenance for new cars and repair services. They have been the wholesaler for Mazda products dating as far back as 1963 when Mazda products first arrived in Singapore. Currently, Mazda Motor Corporation…
VICEROYAL Marketing Plan Authors: Karol Mazur (42432508) Tara Seabrook (40960034) Ashley Swift (42442945) Yuhong Zhu (42274061) CONTENTS: Executive Summary .................................................................................. p. Situational Analysis .................................................................................. p. Target Market Selection and Positioning Strategy ..................................... p. Objectives ..................................…
1. Marketing Philosophies and Ethics Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Marketing's four elements of product, place, price and promotion are the core of a company's marketing plan. The ultimate goal of a marketer is to have an exchange successfully occur. There must be at least two parties, and each party must have something of value to…
least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and attain information from suppliers. Three research methods that will give more valuable information about the…
sales for the least promotional investment (Davies, 1992). Over the years, sales promotion has become a ubiquitous element of consumer marketing. However, not all promotional activities are effective. For instance, Liao (2006) claimed that instant-reward sales promotion was preferred over delayed-reward sales promotion and the preference for sameproduct sales promotion was stronger than for other-product sales promotion. Gilbert and Jackaria (2002) analyzed the promotional deals used in U.K.…
SECTION A ANSWER 1.. Marketing management is the analysis, planning, implementation and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. The various management philosophies are: a. The production concept: This concept is one of the oldest philosophies that guides sellers. The first occurs when the demand for a product exceeds the supply. The second situation occurs when the product’s…