INAASH: BRIDGING THE CHASM BETWEEN NON-PROFIT OBJECTIVES AND LONG-TERM FINANCIAL PROFITABILITY Case Study Analysis and Discussion
Prepared by: Ma. Angela Gumangan 300220783
Prepared for: Laura Byrne BUSN 2275-002
November 19, 2014 CASE SYNOPSIS Inaash (a Lebanese non-profit organization that supports the Palestinian refugees) has created jobs for thousands women in camps through the production of Palestinian embroidery products. Although the organization had made significant achievements—from supporting refugees to offering medical help to elderly and sponsoring children’s education—major changes in its environment have resulted to diminishing sales and increased dependence on donations. As a result, Inaash’s By providing the people with more information about the organization—who they are, what they do, and why they continue to exist—people may be more willing to give donations, and buy its products; This will then increase Inaash’s sales and profit. Furthermore, it will make it possible for the organization to recruit more volunteers as people become more aware about them; this will increase human resources and talents (alternative #3). Even though this strategy (alternative #2) would require a lot of money (ie. advertisement fees, recruitment expenses), the return and long-term benefits can outweigh the risks—every business or organization needs investment anyway, so why not invest on something that can possibly pay off. Finally, alternative #4 (development of for-profit branch or establishing a center) can be started once the first three strategies are successful. It may open doors to Inaash as they expand their market, and reach out to local designers, thereby encouraging innovation and creativity. Consequently, a link between the organization’s non-profit objectives (ie. supporting the refugees and the like) and long-term financial profitability (ie. more funds, sales or revenues, and increase human resources) is made. PLAN OF ACTION 1. Develop a clear and concise mission, vision, and strategic goals for Inaash. This can be successfully done by conducting a meeting among
