results in an increasingly homogenised culture, and through this, the degradation of unique cultural traits and the increasing irrelevancy of heritage and tradition. Globalisation has also introduced new economic concepts into countries, and market capitalism has infiltrated cultures around the globe, bringing with it the engine of capital growth: consumption and materialism. Globalisation affords, above all else, opportunity, and many are tempted by what the now-accessible unknown has to offer. Paradigm:…
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