The first force is the company itself and the role it plays in the microenvironment. This could bedeemed the internal environment.1). Top management is responsible for setting the company’s mission, objectives, broadstrategies, and policies.2). Marketing managers must make decisions within the parameters established by topmanagement.3). Marketing managers must also work closely with other company departments. Areas such asfinance, R & D, purchasing, manufacturing, and accounting all produce…
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