Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2009, Ivey Management Services Version: (A) 2010-08-26 INTRODUCTION On April 27, 2009, a senior executive at WestJet Airlines Ltd. (WestJet) was reviewing his company’s expansion goals for the next few years. In support of its future growth, WestJet was considering adding smaller Bombardier or…
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