B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America FOREWORD Hello Software Marketers! Welcome to B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America. When we recently surveyed 1,416 business-to-business (B2B) marketers from North America (United States and Canada) representing a full range of industries, we found that in many ways, software companies have adopted content marketing with more gusto than their B2B peers overall.* For…
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