Topic:
Campaign to promote tourism in Nakonprathom

Place:
Sampran Riverside

Ritika Batra 5180342
Kanika Hora 5280575
Supriya Sonu 5280509
Niphaporn Sachdev 5380713
Karan Thurakijkarn 5280919

TABLE OF CONTENTS I. Executive Summary 3 II. Organizational Overview 3 A. The organization B. Competition C. Features: benefits and functions D. SWOT Analysis III. Communication Objective 8 IV. Advertising budget 9 V. Creative Strategy 11 A. Message appeal B. Theme C. Tone and mood of the message D.
c. Accommodation: After a tiring day of tour around the place, the visitors can also have a stay in the 4 star riverside hotels with 160 rooms, 6 antique Thai houses around a serene lake. There is also Thai traditional spa known as the Arusaya Spa and can have a good dining experience at the traditional Thai restaurants.

B. Competition a. Culture: Sampran Riverside is functioning more like a monopoly. There are possible competitors in many places such as Siam Niramit which also focuses on promoting the culture. Siam Niramit however, uses more of modern technology while on the other hand Sampran Riverside focuses more on simplicity and authentic Thai tradition. b. Pricing: In terms of pricing the visitors to Siam Niramit have to pay THB 1500 to view the cultural shows while in Sampran Riverside, they have to pay only THB 500 for the cultural shows. This shows a cost advantage for Sampran Riverside and can be said to be one of the reasons why tourists or local visitors would prefer it over Siam Niramit. Moreover, they also focus on eco-tourism. In addition, they also focus on a creative economy where opportunity is given to the locals to come and sell their products though at a cheaper price but, they do sell well.

Activities | Price (THB) | Entrance fee | 50/person | Thai Cultural show | 500/person | Thai traditional activities |