M2-Compare the branding and promotion of two different products/services
Kididiscovery
My product is called kididiscovery and I have rebranded it from the Nikon camera. The kididiscovery is similar to the Nikon camera but it’s designed for younger children to use. Nikon cameras are made for adults to use for taking photographs maybe for special occasions. But I have rebranded it so that younger children can use cameras that are shatter proof as younger children are always into adult’s technology. By rebranding Nikon cameras parents and adults will not have to worry about them breaking the most expensive technology that they might have paid a lot of money for. That’s why I have invented the kididiscovery and this product allows younger children to experience a feel of being older and also becoming a more creative child without the hassle of parents having to keep on top of them about breaking the gadget and this is why I had rebranded a Nikon camera.
With the kididiscovery it allows younger children to be free from, being restricted and being told off all the time as this product allows children to become independent and they can decide what to do with their cameras. Also with the kididiscovery it allow children to be more confident within what they are doing and the kididiscovery is also made for children as are more likely to drop their toys so the kididiscovery has been made so that it is shatterproof so that even if they do drop the camera it will not break easily. And therefore they can still make sure that the product works and they can still play with the products so it would be durable and would last longer. Also the kidiscovery helps children to be more independent and help them discover who they are as they have more independence the kidiscovery also help them
My logo for ‘kidiscovery’ I have used different colours that will attract children but I have to also make sure that the colours are suitable for children who would need to be attracted. The colour of my logo is mainly blue with a hint of other colours this is because blue is a bold colour and children will react to blue as it is more noticeable by giving children a visual aid of the product on the corner will help to make my target audience get to know what the product actually is. The colour of the logo will grab the attention of the target audience as they are bright colours and younger children are attracted to bright colours straight away and this will make my product stand out from similar products on the market and if the logo stands out the kidiscovery will become noticeable to children straight away and this let more people be aware of products and this will mean that the product will instantly be noticed and then this will mean that more people will be interested in buying the product.
Strap line
Every business and products have a strap line so that they can describe what the product or business is about and they tell a brief story about the business or product. The strap line shows the customers what the business or product is about. It also tells the custom about what types of products they offer and sell to customers. The strap line for Nikon camera ‘At the heart of the image; I am Nikon this tells customers that they are a brand that can be trusted and that they have made sure that the camera that they have made has been made to the best of their ability. Also this shows there audience which is older people what the product is and how they can use the product to their own personal uses. As I am rebranding Nikon for younger children I would have to make sure that the strapline is more interesting and easier to remember so that the children remember what the