KRAFT Group Report Report on the appropriateness of iD gum for teen market Chandra, Hafizhah Executive Summary The purpose of this report was to evaluate the appropriateness of the recently launched iD gum brand for its targeted market, teenagers and young adults. Research for this report included reviews of several marketing literature from journals and books, study of relevant psychological issues for the product and its target market, and several statistical data related to the target…
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