CS 4753: Electronic
Commerce Technologies
Spring 2015

Professor Alfred C. Weaver
January 12, 2015

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Instructor Information
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Professor Alfred C. Weaver
Office: Rice Hall 506
Phone: 982-2201
Email: weaver@virginia.edu
Homepage: www.cs.virginia.edu/~acw
Office hours: 3:45-5:00 pm Mon & Wed
GTA: Nick Janus
Office: Rice 228
Email: ncj2ey@virginia.edu

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Prof. Weaver’s Recent
Research
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Research on computer security: www.cs.virginia.edu/~acw/security Research on biotelemetrics and mobile device security: www.cs.virginia.edu/~acw/SecureMobileCompu ting Research on crowdsourcing: www.cs.virginia.edu/~jpb4j/CTC Research on searching relational databases: www.cs.virginia.edu/~jmc7p/research.php 4

Prof. Weaver’s Background
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Founding Director, UVa Applied Research
Institute
Founding Director, Internet Technology
Innovation Center
Founder of five commercial companies
 Digital Technology (ongoing)
 Network Xpress (success)
 Reliacast (super success)
 Off Hollywood Networks (bust)
 SurveySuite (mild success)
Academic and practical experience with ecommerce
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Teaching Philosophies
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These ideas have emerged in stages over the course of my academic career
 A lot less sage on the stage
 A lot more guide on the side
 Use active learning
 Integrate research and experience and education  Students know things I don’t know— embrace that and use it to our advantage
 Learning together is more fun than working alone  Be personal; call each other by name; announce your first name each time you speak until we get to know one another
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Course Objectives
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1. Understand the history and significance of the internet and the web on modern e-commerce
2. Understand the technical and business requirements of a successful e-commerce venture and the value of innovation 3. Comprehend the fundamental mathematics and algorithms of cryptography and how these are used to secure e-commerce
4. Utilize the technical tools of e-commerce
5. Understand how to protect intellectual property
6. Be aware of new trends (e.g., mobile commerce, wireless access, social networking, crowdsourcing) that will drive e-commerce
7. Utilize guest lecturers and student technical
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presentations

Topics We Will Cover
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History of Internet and World Wide Web
Web innovation
Internet communications e-Commerce technologies
Cryptography
Entrepreneurship
Online advertising and information privacy
Biometric authentication
Copyrights, trademarks, trade secrets, and patents
Crowdsourcing and crowdfunding
Other assigned or chosen technical topics

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Guest Lectures (tentative)
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TBD

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How Topics Get Taught
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Some traditional presentations on historical or specialized topics
Student presentations
 some 3-5 minute talks/demos/discussions of a web innovation
 some 20-minute technical tutorials on special topics Lots of active learning when everyone will participate  in-class discussions
 team debates (pro/con on a hypothesis)
 research and report at next class meeting
 look it up
 shout out
 code development
I want us to have class meetings rather
10 than lectures Three-minute team-up, then one-minute report 

Questions
 What will Facebook be like in five years?  Name three innovative start-ups and describe what they do
 What are large companies doing with big data?
 How can firms utilize personal identification to enhance the customer experience?  Do you trust PayPal? Apple Pay? Why or why not?
 What is an important but unsolved
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problem with today’s eCommerce?

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Resources: Collab
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Collab is your friend
 class meeting materials
 handouts
 homework assignments
 homework submissions
 study materials

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Assignments
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Everyone will identify some cool web-based or mobile innovation; ten students will give an informal 3-5 minute demo and discussion
In teams, create a high-quality technical tutorial, suitable for presentation to the class