Online Retail Marketing By: Anatoly Denisov Report assignment: Topic 6: RTW1 School: Western Governors University Date: 12/31/2012
Anatoly Denisov Online Retailing Marketing Western Governors University (WGU) Business Research & Writing (RTW1) FTI Consulting Inc. December 20, 2012
Tables of Contents:
Executive Summary……………………………………………………………………..1 Introduction……………………………………………………………………………...1 Advantages of Online retail Marketing………………………………………………....3-4 Disadvantage of Online retail Marketing………………………………………….........3-5 Potential Impact of Online Sales for Company……………………………………........5-6 Requirements for a successful Online Market Campaign…………………………........6 You have a better control on how or what you want to market online. You have the flexibility in regards to changing an existing product or creating a new one at the touch of your fingers. When marketing online, you have very little cost to run your website so you can control your marketing budget and reduces other unnecessary expenses. In addition, marketing online helps you to grow the business exponentially.
Disadvantages of Online retail Marketing When marketing online you tend to create online trafficking which can slow you website down. You can have technical difficulties accessing online and for your current or potential customers. People can try to hack in online database and steal your company information and PDI (personal data information) from customers. People within or outside the online companies can do unethical or illegal things online which in turn can destroy your online marketing image. These are just some things to consider when planning opening an online retail marketing store.
Potential Impact of online sales to company Sales of online marketing have grown faster and stronger than your traditional company. There are many positive affects for online marketing that can add great profitability to the e-commerce business. According to the FTI consulting firm states that as of 2013, the online sales will grow more than 13.5 percent and creating
