CASE REPORT 1: STARBUCKS Team 8 – Jahanzeb Zafar, Justin Pugel, Satyam Bharadwaj, Anthony Pece CAUSES OF SUCCESS Howard Schultz started from group up In 1981, Howard Schultz (Current Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later as the Director of Marketing. A year later, in 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the…
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