Wk1 Marketing Research Defined The objective collection, analysis and communication of information to aid in making management decisions. Stages in the Research Process Primary Data Determine Data Collection Method (3) Design Data Collection Forms (4) Design Sample (5) Collect Data (6) Formulate Problem (1) Determine Research Design (2) Analyze and Interpret Data Prepare the Research Report Secondary Data Identify Data Source Aggregate Data The Problem Formulation Process Step 1: Meet with Client…
Words 4208 - Pages 17