Business Research Report

Expanding into Online Sales

Assessment Code: RWT1
Student Name: Michael Koons, Jr
Student ID: 000300718
Date: July 17, 2013
Mentor Name: Jennifer Lane

Table of Contents Executive Summary...………….……………………………………..……………….3
Introduction………………………………………………………………………...….3
Research Findings……………………………………………………….…………….3
Online Selling Advantage and Disadvantages.………………………………..3
Online Sales Impact.……………..……………………………………………4
Marketing with Trial and Error……………...………………………………..4
Recommendations………………………….………………………………………..,.5
Conclusion……………………………………………..……………………………..5
References……………………………………….…….……………………..6

Executive Summary
This
Adrean Overholser (2012) writes that for E-Bay “2013 sales for E-Bay will be as high as $15.6 billion.” With that large of a profit margin Company A only needs to take a fraction of that to become a contender for a global company.
The last subtopic for online sales impact would be that you are open 24/7. Being open 24/7 means you are open 365 days a year accepting payments, processing goods, meeting suppliers demands. You are no longer restricted to making money from 9 to 5. With 24/7 marketing and availability you are only as good as your marketing scheme will be.
Marketing with Trial and Error
There are few that have mastered the art of marketing. Finding a web designer to express your company in a professional manner, hiring an IT staff to take control over your servers and functionality, hiring staff to maintain website, and getting a sense of logistics to make the most out your shipments. Not to add more to a plate that size but you will need to get your company’s name out there. First thing is first, goals. Everything we do in life starts with goals. Our parents train us to stand on our own, why, because they want us to learn to walk. Company A is no different. The want to increase profits can be accomplished if goals are set and followed (NYTimes). Once we learn to walk we learn to run, so we set those small goals that will get us to our long-term goals. Jack Lertz is an experienced internet marketing consultant. Consultant