Extended Essay (Business and Management)
May-2012
“Should ‘One Network India Pvt Ltd’ start supplying its products, solutions and services in the United Kingdom in order to increase the profitability of their firm?”

Word count: 3994

Table of content____________________________________________________________Page____ 1. Abstract----------------------------------------------------------------------------------------3
2. Introduction-----------------------------------------------------------------------------------4
3. Rationale --------------------------------------------------------------------------------------5
4.
But the recent financial recession in the European market is feared to affect the overall performance of the company in UK. With the company expecting to increase its profitability, it would raise questions whether the objective would be achieved or not. One Network should carefully analyze whether it is more viable to expand in the UK instead of expanding in India. This brings me to my Research Question:
“Should ‘One Network India Pvt Ltd’ start supplying its products, solutions and services in the United Kingdom in order to increase the profitability of their firm?”

METHODOLOGY:
Primary research was used to get financial data from the company; the investigator went to the company and collected the raw data required. An interview was conducted with the owners of the company to find out their future plans and some details about the company. Secondary Data was used to validate the data collected through primary data by going on the company website and confirming the data needed from them. The purpose of the secondary research is to collate information for SWOT and PEST analysis and to accurately reference the data. Both primary and secondary data that has been collected is acknowledged in the bibliography.

Strengths Weaknesses Opportunities Threat (SWOT) analysis:
SWOT analysis was used to identify and analyse various internal and