Fly high above the rest. Many say that flying is the safest way to travel, and if this is true why not do it every day. Well now with the family flying car such an idea can be reality. The flying car it the best solution for families in these hard economic times; it has all the amenities of a regular sedan, but runs on only vegetable oil, getting 10 more miles to the gallon than gas, and therefore is very cost efficient. The ad itself has a red car flying through the snow with a family seated comfortably in the car, all happily waving out the window to the grandparents below, demonstrating the joy one’s own family could feel with the car. Traveling in the sky allows travel to be quicker, safer, and cheaper. The car may fly but one will not lose the experience of a good ol’ fashion road trip, nor suffer the discomfort of an airplane, allowing families to essentially have the best of both worlds. The family flying car has automatic seatbelts that lock all passengers in place, airbags similar to that of a normal sedan, and an emergency landing system, if there were to be an trouble, but the car has been test for over 10 years and all the kinks have been worked out. There is no insurance for the flying car but it is proven that flying is safer, and therefore insurance is not needed. The burn off of oil may cause asthma but scientist from the EPA have claimed that burn off will highly reduce the pollution the country currently faces, and therefore is a greater tradeoff. So to keep one’s family safe, make travel most efficient for one’s own self, and keep stress less over money in the current recession, it is best for one and their own family to invest in a flying car. The advertisement for the flying car is best represented through the need to nurture, the need for affiliation, the need for guidance, the need for performance, the need for aesthetic sensation, as well as, the appeals to logos, ethos, and pathos.
The fact that the car is flying is what one first notices about the advertisement. This is attractive to the eye because one has never seen a flying car before, therefore it is something new that one desires. Because the advertisement says “Fly above the rest”, one is tempted by the idea that they can literally fly above all those who are driving. As well, one feels separate from all others, for one’s car can fly while their peer’s car only has the ability to drive on a road, giving one a satisfaction that they have a one up on their peer, so to speak. According to “Advertising’s Fifteen Basic Appeals”, edited by Michael Petracca and Madeleine Sorapure, one has a need for prominence, meaning one has “the need to be admired and respected, to enjoy prestige and high social status”. Therefore with the flying car, one can be admired for having a product that is more efficient than their peers; in addition, having a flying car seems to put one above others, giving them the appearance of a high social standing, despite the fact the car will save money, it is the idea that a flying car is so advanced that it must have an expensive price tag. Due to the fact that one can appear to have a high social standing, and literally have leverage over their peers, one is inclined to buy the flying car due to their appeal to prominence.
The family flying car is also appealing to many based upon one’s need to feel safe. The flying car as advertised does not have insurance; however this is overshadowed by the car’s basic safety and its travel in the sky. As the advertisement claims, flying is the safest way to travel; therefore insurance is not needed because there are so few flying cars as compared to those on the roadways; knowing that one has the vast sky to travel across, the fear of getting into an accident is diminished. If compared to a normal sedan, the family flying car is just as safe if not safer than a regular sedan, seatbelts that automatically lock all passengers in place while the car is in motion, airbags for unexpected