BETTER BIKES INC.

Company Reflection
Prepared for: BetterBikes Inc. Board of Directors
Prepared by: (CEO’s and Co-founders)
April 4, 2014
Proposal number: 123-4567

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BETTER BIKES INC.

Executive Summary

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To The Board of Directors:

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I proudly present this analysis of BetterBikes inc. For the past 3 years; encompassing

marketing, operations and finance. Contained within this report are our various decisions as a company and what we can do going forward to ensure success. Currently we hold a
Shareholder Value of $15.22 which is substantially less than that of our competitors and although we have suffered a great lay-off period with some of our essential members I believe the tactics we have employed stand true and with some revision we can pull ahead. An industrial shift is on the rise and this is the perfect chance for us as a company to drive moral and make a stronger impression on the market. Our greatest competitor is LifeBikes Inc. which hold an SHV of $91.04, our present goal is to emulate some of the decisions they have made while improving on them.

Speaking with my operations managers I have assessed our strategy so far to be

focused on the quality of products with a low supply. Considering this strategy I insist that we maintain our level of quality but also increase supply, this will undoubtedly be costly but it is a sacrifice worth making as we have seen this sort of success in our competition. A key measure to keep in mind is the fact that we are targeting retailers and retailers respond well to quality but

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they require quantity as well. Our focus should be aimed towards a certain market, namely youth bikes. I suggest youth bikes because this is an area where our competitors are particularly dormant and if we can command this market it will bring the attention of a niche market. We have proved to be a force to be reckoned with but now we need to ascend to our proverbial throne as captains of industry. With a more customer focused approach our SHV will double within the coming year. As CEO I undoubtedly state that with our resources and talented team can achieve greatness within the market.

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Regards,

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President & CEO

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Affirmation Statement

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intellectual property from sources, other than the data provided in the multi- player version of Mike's Bikes, used in the completion of this assignment.

2. A proper bibliography has been included, which includes acknowledgement of all sources used to complete this assignment other than data provided in the multi- player version of Mike's Bikes. 3. This is the first time that any member of the team has submitted this assignment (either partially or entirely) for academic evaluation. 4. Each member of the team has read the full content of the submission and is assured that the content is free of violations of academic integrity. Team discussions regarding the importance of academic integrity have taken place. 5. Each student has identified his or her individual contribution to the work submitted such that if a violation of academic integrity is suspected, then the student primarily responsible for the violations may be identified. Note that in this case the remainder of the team may also be subject to disciplinary action.
All team members have referenced and footnoted all ideas, words or other
The team members listed below have participated in the preparation of this assignment and no other individuals have contributed to this assignment, except as acknowledged.

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Name: Peda Ristic Thomas Edward Mcneely

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Due Date: April 04 2014
Section 003, Group 3, Team 1
TA: Mobeen Ul Haq Malik

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Table of Contents

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Page 01 — Title page

Pages 02-03 — Executive Summary

Page 04 — Affirmation Statement

Pages 06-09 — 2013-2014 Review