Type Business Name Here

Business Plan Prepared By
Entrepreneur’s name
Title
Address
Tel. No.
Fax No.
Website
Email address
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Date Prepared
Month/Year
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This business plan contains confidential and proprietary information belonging exclusively to (Type Your Company Name Here).
Table of Contents

1. Executive Summary……………………………………………………………..3
2. Vision and Mission Statement………………………………………………….4
3. Company Overview……………………………………………………………..5
4. Products/Service Plan…………………………………………………………..6
5. Marketing Plan………………………………………………………………….8
6. Management Plan………………………………………………………………10
7. Operating Plan………………………………………………………………….11
8. Financial Plan ..…………………………………………………………………13
Executive Summary

The executive summary provides a one-to-three page overview of the total business plan and should be written after the other sections are completed. This summary highlights significant points and, ideally, creates enough excitement to motivate the reader to continue reading. An executive summary may be in the form of either a synopsis or a narrative. Here the format of a synopsis summary is provided.

1. Vision and mission. What is the vision of the company? What are the strategies and philosophies in order to achieve this vision?
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2. Company overview. What is the history of the company? What is the nature of its business? What is its legal form?
(Type text here)

3. Product and Service. What are the major products of the company? What are the product strategy and service plan? What is the company’s R&D plan?
(Type text here)

4. Marketing. What market segment will your company serve? What is the current market situation? Who are the customers? How do you plan to attract and retain customers? What is your pricing strategy? How will the products or services be delivered to the customers?
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5. Management team. Who are the major investors and management team members of the company? What are their qualifications?
(Type text here)

6. Operation. What are the manufacturing operation methods? What are your quality-control methods? What kind of alliances will the company establish?
(Type text here)

7. Financial plan. How is the company financed? What are the future financial needs? What is the return on investment? What are the key ratios in the pro forma financial statements?
(Type text here)

Vision and Mission Statement

The firm’s mission statement concisely describes the intended strategy and business philosophy for making the entrepreneur’s vision a reality. In a few sentences, it should convey how combined efforts in all areas of the business will move it toward its goal. In addition, it should distinguish the firm from all others.

1. In one sentence, please describe the vision of your company. The vision should be the binding force of your company that motivates people in all areas to build a company to last.
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2. What is the philosophy behind your business? What strategies will you employ in order to achieve the vision of the company?
(Type text here)

3. What are the specific goals and objectives of the company?
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4. What benefits will the company bring to the customers, employees and the society?
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Company Overview

This section explains the type of company, such as manufacturing, retail, or service. The overview also provides background information on the company if it already exists, and describes the proposed form of organization (i.e. sole proprietorship, partnership, or corporation).

1. What is the company name and where is it located? Where is it chartered?
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2. Briefly describe the history of the company. When and where the company was founded and what has been achieved up to date? What changes have been made in structure and/or ownership? What stage of development is the company in? What are its