Assessment Requirements for BSBMKG506
Plan market research
Release: 1
Assessment Requirements for BSBMKG506 Plan market research
Date this document was generated: 15 January 2016
Assessment Requirements for BSBMKG506 Plan market research
Modification History
Release
Comments
Release 1
This version first released with BSB Business Services Training
Package Version 1.0.
Performance Evidence
Evidence of the ability to:
identify and define market research requirements in an organisation develop a documented market research plan describing scope, objectives, time and budget for market research to be undertaken by an organisation.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once. Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
outline key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations explain market research principles and practices including:
data processing methods and data analysis techniques
project design within given budgets and other resource constraints
design of samples
development and use of hypotheses
role of research in enterprise development
roles and uses of qualitative and quantitative research
use of survey instruments explain project planning principles and practices including for:
consultation and stakeholder involvement
development of timelines, budgets and other implementation plans
gaining approvals
needs analyses
scoping practices list statistical methods and techniques.
