was not physically present. In discussions of the attitude concept, it is very common to identify three attitude components: affect, behavior, and cognition. The present concern is with the validity of this tripartite model of attitude structure. Figure 1 suggests a useful way for conceptualizing the tripartite model. Attitude is denned as a response to an antecedent stimulus or attitude object. The stimulus may or may not be observable, and can best be thought of as an independent or exogenous variable…
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