Inc., discussing their demographic, psychographic, geographic, and behavioral characteristics, as well as positioning a statement for the company. Avon's History Avon was established in 1886 by David H. McConnell, a traveling book salesman. The formulation came after McConnell realized female consumers had little or no interest in buying books but were more interested in the free perfume samples he were offering them. At the same time McConnell also noticed that women were isolated from the world…
Words 2247 - Pages 9