dominating the world-wide-web. They have become the world leader in online sales of books, music, videos, movies and other products and services. Amazon knew that the Internet could be used as a distribution channel, thus reducing their supply chain relations. By making these strategic advances, Amazon was able to achieve and sustain their competitive advantage. After researching and reading the 2009 and 1997 Annual Reports, it was determined, that in order to achieve this recognition, they needed to…
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