Boeing 777 Project Group Report
Winter 2013

Group Number: 3

Participating Group Members:

Chris Cardillo
Jingshu Dang
Shanlin Li
Xun Yin
Yigong Zhu

Boeing 777

In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The company praised the superior technology of the product and the fact that it filled a gap in Boeing’s product line. Moreover, it was targeted to service routes in a critical high growth market segment. The chief objective of the analysis is to evaluate the 777 against a financial standard. The case gives internal rates of return (IRRs) for the 777 project base case and alternative forecasts. The principal analytical problem of the case is an
Opposing them in Saudi Arabia was a coalition force of 956,600 troops. The question at the time of the case was not if war would break out (fighting began on January 17, 1991); but how destructive and far reaching the impending war would be to the region’s oil fields, pipelines, and port facilities. Would there be a major disruption in the flow of oil from the Persian Gulf? Also, could the war deepen the recession?

6. Boeing’s concern is the impact of the war and its aftermath on the prospects for the Boeing 777 project. On one hand, the war could have a long term impact on oil prices/fuel prices and air travel. On the other hand, its impact could be relatively short lived, especially if the battlefield could be contained and the damage to the oil fields and facilities limited. Perhaps one could look back in history at the oil crisis that followed the 1973 Arab-Israeli War and its negative economic impact on the decade. Which future scenario would be deemed most likely in October 1990?

The future scenario in October 1990 is that the impact of war would be relatively short lived, because the battlefield could possibly be contained. Looking back in history at the 1973 Arab-Israel War, the war is about the deeply-rooted religious conflict between the Arabic world and Jewish country. A lot more countries are involved in the 1973 war, which means the damage to oil fields and facilities are