was released in 2011. In 2012, Disney’s California Adventure theme park will open its 12-acre Cars Land attraction. At Disney, the brand is the name of the game, and the cross-platform success of the Cars franchise is by no means the exception to the rule. Disney also has the Jonas Brothers, Hannah Montana, High School Musical, the Disney Princesses, Pirates of the Caribbean … the list goes on and on. The man behind the magic is Disney’s CEO, Bob Iger, who has led a dramatic revitalization of the…
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