BMW: The Power of Image.

Ellie Pugh, 369732

Interior Design, 2009.

BMWBMWBMWBMWBMWBMW

Abstract.

Title: Author: Hemis number: Tutor: Date:

BMW: The Power of Design. Ellie Pugh. 369732. Heather Coleman. January 2009.

To most consumers BMW is simply, a vehicle manufacturer. Is this company another faceless corporation whose only priority is to make its millions? Or have BMW spent the ninety years of their existence building a solid reputation based on quality? This dissertation will aim to investigate these questions by exploring the different and maybe in some cases, unknown elements of BMW. I will be touching upon the history of the company and how it has shaped the organisation through its design, architecture,
Figure 19. LED lit opaque glass walls, within the BMW Museum. Figure 20. Light and graphic displays on the walls of the BMW Museum. Figure 21. Spiralling ramps with the ‘bowl’ structure of the BMW Museum. Figure 22. Visually exciting perspective in the ‘bowl’ structure of the Museum. Figure 23. A collection of BMW advertising posters from the 1930’s. Figure 24. BMW April Fool’s Day advertisement, 2002. Figure 25. BMW advertisement, 2007. Figure 26. BMW advertisement, 2006. Figure 27. Film still, taken from a BMW television advert, 2003. Figure 28. Film still, taken from a BMW television advert, 2003. Figure 29. Film still, taken from a BMW television advert, 2003. Figure 30. Film still, taken from a BMW television advert, 2003.

vii

Figure 31. Film still, taken from a BMW television advert, 2003. Figure 32. The BMW brand, first created in 1917. Figure 33. James Bond with his BMW Z8 in GoldenEye, 1995. Figure 34. James Bond with his BMW R1200 in Tomorrow Never Dies, 1997. Figure 35. BMW Dealerships (Snows of Portsmouth). Figure 36. BMW Dealerships (Snows of Portsmouth). Figure 37. BMW Dealerships (Snows of Portsmouth). Figure 38. BMW Dealerships (Snows of Portsmouth). Figure 39. BMW Dealerships (Snows of Portsmouth). Figure 40. BMW Dealerships (Snows of Portsmouth). Figure 41. BMW Dealerships (Snows of Portsmouth).

viii

The large coffee table in the lounge of my cluttered student house is scattered with reference books, folders, and