leads us to the inevitable conclusion that as production increases, the cost of goods sold will increase overall, but will decrease on a per unit basis. Thus Blackheath can maintain a healthy profit margin, charging a lower price, assuming that the volume increases accordingly. With respect to the situation that has been defined in this case study; we have drawn the following conclusions. Lee HighЎ¦s decision matrix was fundamentally flawed since he had based everything upon an assumption of 500…
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