percentage. EXECUTIVE SUMMARY CURRENT MARKETING SITUATION In Australia, cancer is the leading cause of death among children. Every year, more than 600 children are diagnosed with cancer and every week three children die (CCIA 2013). Cancer patients are only one of the beneficiaries of blood donation and their chances of living longer or get cured rests in the hands of strangers who opt to respond to their call. Helping to prevent this statistics to grow is only one of the myriad of reasons…
Words 6066 - Pages 25