segmentation According to Dale (2007),demographics is the study of the makeup of the population.Factors that affect the makeup of the population are the birth rate and life expectancy. Geographic segmentation According to Armstrong and Kotler (2007),geographic segmentation calls for dividing the market into different geographical units such as nation,regions,states,counties,cities. Psychographic segmentation According to Dale (2005),with this type of segmentation,consumers are categorised according…
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