designer can feel a lot of pressure to make the perfect iconic image. The first step in creating a trademark is to decide what kind of mark it will be. There are five types of trademarks: generic, descriptive, suggestive, arbitrary, and fanciful. (Bird, Ferrera, Lichtenstein, Schiano, 50). You want your trademark to be bold and memorable. Everyday more and more trademarks are being created, making it harder and harder to imagine a completely original design to symbolize your company. It is always…
Words 661 - Pages 3