representamen, and interpretant. The concept of brand as formed by the triad: product, name, and perception, parallels Peirce’s three-part model. product Martha Stewart for herself Dave Thomas for Wendy’s Bill Gates for Microsoft slogans spokesmen sign Bill Cosby for Jello graphic devices may be deployed as name Creating a great customer experience Of course, perception of a brand does not arise on its own. Rather, it grows out of experience with a product. Here…
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